In keeping with the current consumer demand for foods that provide health benefits, Zespri International Limited has received a positive opinion for an EU health claim (under article 13.5) on green Kiwifruit and maintenance of normal defecation. In order to obtain the claimed effect, two large green kiwifruits (i.e. around 200 g of kiwi flesh) should be consumed.
If you need support with your health claim application or are planning a clinical trial to substantiate your claim, our clinical research experts can support you with collecting the required scientific evidence for an EFSA conforming health claim application. Alternatively, we can also support you with marketing studies to increase the value proposition of your product.