In a collaboration with Vitafoods Insights, our Head of Scientific Affairs, Dr. Gordana Bothe, wrote an article about how COVID-19 has driven the demand for clinical research for specific self-care products. As the coronavirus pandemic progresses, there is increasing consumer interest in the use of natural health products as a supporting or preventative measure to improve their health and wellbeing. To read the full article, please visit Vitafoods Insights by clicking here.
Although the research on the beneficial effects of food products in a variety of relevant health areas has been progressing, scientific evidence needs to be continuously expanded. Thus, clinical research is essential for the scientific substantiation of product claims as well as supporting consumers’ brand trust and education. Now, more than ever, having products supporting their health benefits with firm clinical research will increase consumer confidence and brand trust.