This year analyze & realize GmbH was the Official Innovation Partner at Vitafoods Innovation center. For the first time Informa (the organizers of Vitfafoods) and analyze & realize partnered to feature the newly established Innovation Centre. This was an excellent opportunity to engage in more in-depth conversations with clients about opportunities in innovation. We hope you could find some time to stop by and meet the team.
Walking around the trade show, probiotics again had a strong presence, as they are gaining more and more awareness worldwide and are becoming a high demand ingredient. We managed to find them in many delivery forms including chocolate, jelly sticks, and gummies. As usual, omega-3s were well represented with its own Resource Centre covering all aspects concerning omega-3s. An “old comer” was hemp, getting stronger and stronger with several food products including healthy snacks ideal for athletes (e.g. Organic Pure Fruit Protein Bar). Berries also caught our attention, with several booths presenting proprietary extracts with clinically proved health benefits. Astaxanthin was also showcased at several booths in response to a growing demand for natural ingredients, also with proprietary extracts.
Several medical devices (MD) were spotted in different booths; In the long run, producers with substance based MD might have to update their class status if they want to keep their products in the market. If you need any regulatory support, get in touch! We will be glad to support you.
What about delivery systems? There was a bit of the same, capsules, tablets, but also interesting alternatives such as soft gels made of tapioca and vegetarian soft gums (INNutri Soft Gums™), which contain an elastic flavored outer shell and a liquid core made of starch. Alternatively, OceanCaps® capsules (Capsugel) offers a marine-based capsule, ideal for marine supplements such as fish oil. Chocolate is becoming extremely successful as a carrier for nutraceuticals, e.g. dark chocolate with resveratrol (Evolva), overnight recovery shake (FrieslandCampina DMV), or chocolate-flavored gummies with omega 3 and calcium (Anlit). This is in line with current consumer trends striving for the combination of different benefits such as pleasure and health.
Another interesting area not to be missed during this trade show was the Vitafoods Tasting Centre, where several products were available for you to explore your senses. We had the opportunity to try some of the products and it was definitely worth a “pit stop”; for instance the chia drink with chia seeds, beetroot juice, ginger and apple extract (Laboratoria Natury Sp. z o.o).
As already noticeable last year, sports nutrition is on the rise, gaining increased attention from consumers. It had its own designated space at the Expo Hall – The Sports Nutrition Zone. There you could find the latest finished products and sports nutrition ingredients. Another must was the Vitafoods Launchpad, where companies had the opportunity to showcase their latest ingredients and innovations.
a&r presentations at Vitafoods
As the innovation sponsor of the event, analyze & realize was engaged in interesting discussions and presentations within the Education Programme on several stages:
- “Challenges of infant nutrition studies” by Elisa Postrach
- “Are there attractive claims on probiotics beyond EFSA?” by Dr. Heike Stier *
- “Innovation and best practice in alternative delivery options” by Dr. Volker Spitzer *
- “Consumer centric innovation” by Dr. Volker Spitzer *
- “Traditional herbal products – is innovation possible?“ by Dr. Iris Hardewig
- “How to prepare for novel food applications under the new regulation (EU) 2015/2283” by Dr. Steffi Dudek
a&r comments: Some presentations are available on request. However, due to legal reason we cannot share (marked with *) all presentations. Get in touch!