• Ingredients Insights

Realise your product potential

2017-06-07T10:30:29+02:00

Players in the natural health market must be up to date with the latest regulations or they’ll suffer the consequences, legally and economically.

Dr. Volker Spitzer, Managing Director of analyze & realize, explains:

“The regulatory landscape has changed dramatically, while consumers have become much more engaged in their own health management. At the same time, scientific knowledge around the power of nutrition and natural health products has flourished.

There has also been a shift in healthcare from treatment to prevention, encouraging stakeholders to think in a different way about health and disease. This has created strong momentum for natural health products, supported by annual market growth rates of more than 7% – this is around 4% in the pharmaceutical industry.”

Vitafoods 2016 - Volker SpitzerDr. Volker Spitzer, analyze & realize GmbH

>> Click here to read the whole interview in the Summer 2017 issue of Ingredients Insight.