a&r’s News Digest – We dedicate this month’s issue to Vitafoods Europe 2018, short news on REFIT, the PepsiCo Nutrition Greenhouse program, and our monthly NutraBusiness Intel.



a&r at Vitafoods Europe 2018

Vitafoods Europe is the perfect place to learn what is happening in the nutraceutical market.

Have a look at our overview about new trends found at Vitafoods 2018 by the a&r team: Click here (8,5 MB)

Vitafoods Europe also offers excellent opportunities to engage in more in-depth conversations with clients about opportunities in natural health products innovation. We hope you were able to find some time to stop by our booth and meet the team. We certainly had a great time meeting you.

During this event, we had the chance to chair some sessions: “Innovation in action: New technologies and approaches for nutraceutical product development” chaired by our founder Dr. Joerg Gruenwald. We also gave talks, e.g. “Unique Delivery Systems: Ingredient technologies and finished product options for target markets” by our Managing Director Matthias Miller.

You did not find the time to meet us but you have questions regarding to regulations, scientific marketing, strategic innovation, licensing and matchmaking, or clinical research? Get in touch today. We will be happy to support you!

Regulatory News

Latest news on EFSA’s REFIT programme

The outcome of the Comminssion’s Regulatory Fitness and Performance (REFIT) program on botanicals and their nutrition profiles is expected to come out in late June. The outcome of this program will summarize the stake holders’ views. It seems that the positions were highly polarized between the different parties leading to the conclusion that no real solution is expected for botanical claims in the near future. More news will follow on this matter soon.

Opportunities for Start-ups

PepsiCo Nutrition Greenhouse Europe

PepsiCo has just announced the second year of its Nutrition Greenhouse incubator scheme in Europe, an initiative designed to discover and nurture breakthrough brands in the food and beverage sector.

This initiative started last year with 8 companies being selected (to learn more about last year’s companies: click here).

This program is open to nutrition entrepreneurs with market-ready health and wellness brands. The brand should have sales of €5 million or less and not be in direct or indirect competition with PepsiCo or any of its brands.

Up to ten emerging companies with products aimed at European consumers will be selected to receive a €20,000 grant plus the opportunity to work alongside PepsiCo’s leading brands experts during a six-month mentorship program. This initiative ends with one company being awarded a €100,000 prize to continue its expansion and further collaborations with PepsiCo also being explored.

Have a look at the program application and see if you can benefit from this great opportunity! Applications are now welcome.

NutraBusiness Intel

OptiBiotix Health signs agreement with US-based Seed Health Well

1 May 2018

OptiBiotix, a life science company developing products for high cholesterol, obesity and skin care, has entered into a commercial agreement with Seed Health Well to produce and market products containing a cholesterol-reducing LP-LDL® probiotic strain in the US. Seed Health has purchased LP-LDL® for use in its multi-strain product which is scheduled for launch in the USA before the end of this month.

IFF acquires Frutarom

7 May 2018

International Flavors & Fragrances Inc. agreed to buy Israeli flavor maker Frutarom Industries Ltd. for $7.1 billion in what is set to be the largest deal yet in the rapidly-consolidating food flavoring industry. This acquisition will help IFF to gain new smaller health-conscious brands that have higher margins than those controlled by consumer companies such as Unilever.

Kaneka invests in AB-Biotics

14 May 2018

Kaneka, an international Japanese chemical company has acquired a 34,8% share of AB-Biotics, a Spanish biotech company. At the same time, AB-Biotics has granted exclusivity to Kaneka for the production and sales of its probiotic products in US, Canada and Japan.

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Your experts

Irene Wohlfahrt
Irene WohlfahrtSenior Consultant
Dr. Inês Rocha
Dr. Inês RochaScientific Consultant

At analyze & realize, we are experts in the field of natural health products, having provided our services for more than 20 years. We offer a unique combination of expertise in natural health products through our scientific, regulatory, and strategic innovation consulting and our clinical research organization with its own clinical trial center in Berlin, Germany. Thanks to our close interaction with the natural product market as well as our extensive network, we are always at the forefront of the latest information and innovation trends. With its international team of 35 employees, a&r is a leading European one-stop-shop ready to guide and support your needs in natural health product innovation.

Don’t hesitate to contact us: newsletter@a-r.com