The Natural Way To Your Success

Using scientific methods to substantiate efficacy of natural health products

analyze & realize GmbH offers consulting and CRO services to the food and health care sectors. Our services are closely aligned with the current market situation for the respective products. Hence, our support is guided by international and national trends that are defined by regulations and by consumer needs.

Our expertise is valued by the industry, a fact that is demonstrated by our numerous invitations to editorials, chairman positions, lectures, and memberships in decision-making committees, all contributing to opinion formation in the pharmaceutical and food industries. The European Food Safety Authoritiy EFSA has officially invited analyze & realize to contribute to the systematic evaluation of food ingredients.

From the beginning, our knowledge of markets and science has been an important basis for our considerations for the best possible positioning and most effective marketing of our clients’ products.

Our Experience

We have been supporting large, medium, and small companies in the food and drug industries for 20 years, both nationally and internationally. Our experience in drug development was our basis as we went on to successfully consult and help companies in the food and special diets areas.

The scientific gold standard that is now required by EFSA for the substantiation of health claims has always been key for the quality of our work. We have conducted more than 300 studies with products of various categories, meeting this high standard.

Our extensive experience in the development of various natural products and herbal remedies enables us to openly and flexibly develop rationales and concepts that are coherent and scientifically sound.

Recruiting excellently trained scientific and clinical staff for a&r increases our knowledge base and helps us to constantly expand our horizons. In this way, our 40 employees open up new areas of competence and can adapt to our clients’ requirements.

What’s Current

As a 1-stop shop, we offer tailor-made all-inclusive solutions to our clients, from concept to point of sale. We are currently strengthening our network into marketing and PR, so that the quality products developed for our clients will find their places in the market.

For our clinical trials, we have recognized the demand for special study populations and are establishing additional recruiting opportunities for babies, e.g. for testing baby food, but also for the elderly, especially for the analysis of aspects of physical and mental performance.

Company History

In 2001, analyze & realize ag was founded by Christof Jaenicke and Dr. Joerg Gruenwald, emerging from their previous independent consulting firms. Human clinical trials have been conducted in our own study centre since 2000.

At first, medicinal consulting with regards to herbal medicinal substances was the main focus, specifically the compilation of CTDs for traditional herbal medicinal products.

Later, consulting was very successfully expanded towards functional foods, food supplements, and medicinal food. In particular, our great expertise in the areas of Health Claims and Novel Food makes a&r one of the leading consultancies in the EU.

Consulting with regards to medicinal products resulted in market-leading products in various EU countries.

For many years now, clinical studies are not only being conducted in our own study centre, but also in an established network of practitioners in Berlin and Germany as well as in cooperation with renowned physicians in the Berlin Charité, or with international partners.

In 2013, analyze & realize GmbH was acquired by Zaluvida Group, a life science investment group focusing on the development of drugs, foods, and medicinal products for humans and animals.

Your experts

Dr. Andreas Schemenewitz
Dr. Andreas SchemenewitzManaging Director
Matthias Miller M.Sc. R.Ph.
Matthias Miller M.Sc. R.Ph.Managing Director
Dr. Joerg Gruenwald
Dr. Joerg GruenwaldFounder and chief scientific advisor
Dr. Christof Jaenicke
Dr. Christof JaenickeFounder and chief medical advisor